Match The Colors To Dispose The Garbage Properly
Tang Philippines together with Ogilvy Action contacted The Hand Creative to build games for their interactive station during the 2-Day Tang RecyClass event in SM MOA.
The Tang Garbage Toss Multi-Screen Game teaches kids the value of keeping the environment clean. Using a tablet, players toss garbage bags from one screen to another! To earn points, the players must toss garbage bags of the same color as the garbage truck appearing on a 40-inch TV.
In a span of two days, a total of 2400 games were played across 3 installations. The games were enjoyed by both children and adults alike.
Tang Project RecyClass won 4 Awards from Marketing Events Awards in Singapore.
GOLD – Best Consistency in Branding
SILVER – Best Multi-Channel Campaign
BRONZE – Best Use of Technology
BRONZE – Best Digital Integration (Consumer)
Concept and Creatives: Ogilvy & Mather Philippines
Software Development: The Hand Creative Technology
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