Power Billboard for Shell V Power
To introduce Shell’s new and improved premium gas called Shell V-Power Nitro+, Shell Philippines decided to run an eye-catching teaser campaign targeted to Philippine motorists.
EDSA, a major thoroughfare in the Metro, has the densest daily motor traffic among all the roads in the country. This makes EDSA the perfect channel to deploy the Shell V-Power Nitro+ Teaser Billboard.
In collaboration with Maxus Philippines and JWT Philippines, The Hand Creative Technology developed a countdown timer for two of the largest LED billboards in EDSA. Strategically located in both north and south-bound lanes, the teaser billboard counts down in real time, 3 days to the launch of the new Shell V-Power Nitro+.
Creatives: JWT Philippines
Media Agency: Maxus Philippines
Concept and Software Development: The Hand Creative Technology
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