Print Advertising Going Beyond The Usual
We wanted to flex our creative and technical muscles for this year’s Adobo Digital Showcase issue. So we created a highly interactive HTML5 game that clearly echoes our ad’s message: Experience more with Technology.
Though the print ad stands well enough by itself, we realized that there is a huge opportunity to extend the experience to viewers who have a smartphone on hand. Using HTML5 allowed us to deliver a rich brand experience without the added step of having the user download an app.
Concept, Creatives, and Software Development: The Hand Creative Technology
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