Tang Philippines together with Ogilvy Action contacted The Hand Creative to build games for their interactive station during the 2-Day Tang RecyClass event in SM MOA.
The Tang Kinect Foil Catcher installation is a Kinect-enabled game that teaches kids the value of recycling Tang Foil Packs. The players are immersed in a cartoon world and are tasked to grab foil packs with their hands and drag them to the trash bin. Every 10 foil packs recycled rewards players with a virtual Tang recycled chair.
In a span of two days, a total of 2400 games were played across 3 installations. The games were enjoyed by both children and adults alike.
Tang Project RecyClass won 4 Awards from Marketing Events Awards in Singapore.
GOLD – Best Consistency in Branding
SILVER – Best Multi-Channel Campaign
BRONZE – Best Use of Technology
BRONZE – Best Digital Integration (Consumer)
Concept and Creatives: Ogilvy & Mather Philippines
Software Development: The Hand Creative Technology
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